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From adversaries to ad sales partners

[2008/08/19]
In what's being touted as a major breakthrough for the advertising industry, spot cable broker NCC is teaming with erstwhile adversary DirecTV to represent the satellite giant's regional sports networks in nine ...

[ More : http://www.topix.net/business/cable-satellite/2008/08/from-adversaries-to-ad-sales-partners?fromrss=1 ]

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