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ABC Promotes Castle With A Novel

[2009/07/02]
ABC has a history of interesting marketing strategies for their new shows. When “Desperate Housewives” debuted in 2004, the network launched an aggressive campaign that included the tag line “Everyone has a little dirty laundry” on dry cleaning bags across the country. ABC then teamed up with Hyperion for 2006’s “Lost” tie-in novel “Bad Twin.”
Now [...]

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English (US)

ABC Promotes Castle With A Novel